What does the "F" in the FRAMES motivational interviewing technique stand for?

The "F" in the FRAMES motivational interviewing technique stands for "Feedback about personal risk." This component emphasizes providing the individual with personalized feedback regarding their behaviors, particularly as they relate to their health risks. By highlighting the individual's unique situation and the consequences associated with their weight or behavior patterns, practitioners can create an awareness that fosters motivation for change. This approach is crucial in motivating individuals toward healthier behaviors by helping them understand the potential impacts of their current choices. FRAMES as a whole is designed to be a collaborative, respectful approach that empowers individuals to consider the implications of their behaviors and develop a plan for change based on their personal feelings and circumstances.